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Build Your Own Lash Line in Just 6 Steps!
Contact us now to get started and transform your vision into reality with ease.
- Chengyang, Qingdao, China
- +8618906390090
- contact@universebeautylashes.com
Develop your own branded line of high-quality DIY cluster lashes with our complete private label manufacturing services, including custom packaging, lash styles, and branding to create a unique offering for your customers
Premium Korean PBT Fiber: We exclusively use high-grade Korean PBT fiber, renowned in the lash industry for its superior softness, lightweight feel, and natural, glossy appearance. This ensures your customers receive lashes that are both beautiful and comfortable to wear.
Double-Heated for Superior Curl Retention: Our lashes undergo a double-heating process during manufacturing. This crucial step “sets” the curl, ensuring it holds its shape exceptionally well, even with daily wear and exposure to humidity. This means longer-lasting, beautiful curls for your clients.
Strict Quality Control: We implement rigorous quality control measures at every stage of production. This includes precise checks for consistent lash curl, length, and thickness, guaranteeing a uniform product and minimizing variations. This consistency is vital for professional results and repeat business.
Appearance: Creates a soft and natural look, that will enhance the beauty.
Startup costs for a DIY cluster lash business can be relatively low, potentially a few hundred dollars for initial supplies like lashes, adhesive, and packaging, especially when sourcing from wholesale suppliers . Profit margins can be high, often ranging from 50% to 70% or even higher, because the cost of goods is low compared to the retail price you can charge, particularly with strong branding and perceived value.
To find reliable wholesale suppliers for high-quality DIY cluster lashes, start by exploring online platforms like Alibaba, DHGate, and specialized beauty supply directories, focusing on vendors with positive reviews, verified credentials, and clear communication. You can also attend industry trade shows, connect with suppliers in manufacturing hubs like Qingdao, China, request samples to assess quality, and verify their business licenses and certifications to ensure product quality and ethical sourcing.
There are various types of cluster lashes, including classic clusters (varying lengths and thicknesses), volume clusters (multiple lashes bonded together for a fuller look), flared clusters (shorter on the inner corner, longer on the outer), and individual clusters (single strands for maximum customization). The best options to offer depend on your target customer: beginners might prefer classic or individual clusters for ease of application, while those seeking a dramatic look might favor volume or flared clusters; offering a variety caters to different preferences and skill levels
Brown lashes enhance the natural beauty of various eye colors. For blue eyes, they bring out brightness and lightness, for hazel eyes, they add warmth and a golden hue, for green eyes, they emphasize golden tones, and for brown eyes, they create a lighter appearance.
For DIY cluster lashes, use a glue specifically designed for this purpose, often labeled as “cluster lash glue” or “lash bond and seal.” These often come with a small mascara-like wand for precise application, and some are even 2-in-1 products with both a bond and a sealant. Key ingredients to look for include cyanoacrylate (often ethyl cyanoacrylate, though this can cause irritation in some), or acrylates/ethylhexyl acrylate copolymer. Prioritize latex-free and formaldehyde-free formulas to minimize the risk of allergic reactions and irritation. Also, avoid glues containing parabens, phthalates, and oils, and do a patch test before full application.
DIY cluster lashes typically last for 5-10 days, with some brands like Lilac St. claiming up to 10 days or even two weeks with proper care. To maximize longevity, ensure your natural lashes are completely clean and oil-free before application. Use an oil-free lash cleanser or lash shampoo. Apply the bond/glue sparingly, focusing on the base of the clusters, and avoid getting the lashes wet for the first 24-48 hours. Use a lash sealant after application, and reapply it every few days. Avoid oil-based makeup removers and skincare products around the eyes, and refrain from rubbing your eyes or using mechanical eyelash curlers. Sleeping on your back and using a silk or satin pillowcase can also prevent premature lash loss. Gentle handling is key.
To sell DIY cluster lashes, you generally need a business license, which is a standard requirement for most businesses, issued by your city or county. Depending on your location and sales volume, you might also need a seller’s permit (also called a sales tax permit) to collect sales tax. While the FDA doesn’t require pre-market approval for cosmetics like cluster lashes, they must be safe for consumers and properly labeled, adhering to Good Manufacturing Practices (GMP). If you manufacture the lashes yourself, some areas might require a cosmetic manufacturer’s license, but this is less common for simply reselling. If you’re selling in the EU, you must comply with EU Cosmetics Regulations. Always check your specific state and local regulations, as they can vary.
To market your DIY cluster lash brand, focus on a strong online presence using social media platforms like Instagram, TikTok, and Facebook, showcasing high-quality photos and videos of your lashes, including tutorials and customer testimonials. Utilize influencer marketing by partnering with beauty influencers and bloggers. Offer promotions, discounts, and bundles to attract new customers. Implement targeted advertising on social media and search engines, specifying demographics and interests. Engage with your audience by responding to comments and messages, and consider running contests or giveaways. Build an email list for newsletters and promotions. Optimize your website and product listings for search engines (SEO), using relevant keywords like “DIY cluster lashes,” “easy lash extensions,” and “at-home lashes.” Consider selling on established platforms like Etsy, Amazon, or Shopify, in addition to your own website.
Crafted from premium Korean PBT material, our lash extensions offer unmatched softness, durability, and a high-end finish.
Designed for longevity, our lash extensions maintain a perfect curl, ensuring your lashes stay beautifully lifted over time.
Our lash extensions are exceptionally soft, providing a lightweight and comfortable wear that feels natural all day.
Only 6 Steps to Build Your Own Lash Brand with US
Reach out to us with your initial inquiry to start the process.
We will send you our catalog along with wholesale pricing details.
We will ship samples of our lash products to you for evaluation.
If you are satisfied with the quality of the samples, send us your order.
Select your preferred packaging and provide your design requirements.
We will ship your customized lash products to you with express shipping.
Experience our lash quality firsthand with 3 free samples—just cover the shipping cost.
Build Your Own Lash Line in Just 6 Steps!
Contact us now to get started and transform your vision into reality with ease.
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